the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
Christopher John Rodgers Spring 2021 styled by Naeemah LaFond
Obviously, fashion week looked a little different this year. But never fear; with the tenacity of these designers mixed like a cocktail with the spirit...read more
AMIKA LIFESTYLE
tips to freshen up your fall hair routine
photo by @jesjewel As temperatures start to drop, we put away summer clothes and pull out chunky sweaters to keep us warm and bundled. It’s...read more
AMIKA LIFESTYLE
dry shampoo with a purpose: $2 per perk up finances scalp cooling for cancer patients
This year to celebrate our partnership with HairToStay, we would like to introduce a limited-edition version of our bestselling perk up dry shampoo. This nonprofit...read more
AMIKA LIFESTYLE
pull up or shut up: our plan moving forward
Our brand was built on the foundation of inclusivity. The name amika means friend, which is rooted in our philosophy that our brand is for...read more
AMIKA LIFESTYLE
Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now...read more
AMIKA LIFESTYLE
A Letter to our Community: Allyship and our Company’s Promise
As a brand that prides itself on being a friend to all, we had to use our voice to talk about the racial injustice and...read more
AMIKA LIFESTYLE
national nurses day; spotlighting our friends on the front lines
Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more
AMIKA LIFESTYLE
positive news stories from friends of amika to brighten your day
It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more
AMIKA LIFESTYLE
celebrate national hairdresser's day: how to have an effective virtual consultation with your stylist
We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more
AMIKA LIFESTYLE
earth day; how to be sustainable during social distancing
Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more
AMIKA LIFESTYLE
an update from the amika team
Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more
AMIKA LIFESTYLE
oddly satisfying content to watch while social distancing
So, if you’re anything like us, maybe you have some anxieties about isolation and the future of our economy. Our team has learned that it’s...read more
