the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

AMIKA LIFESTYLE

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the future of our planet. We are always striving...read more

AMIKA LIFESTYLE

for the pro's: 5 ways to be more sustainable in your salon

We may not think about it often, but salons can produce a lot of waste. For instance, did you know that foils currently aren’t being...read more

AMIKA LIFESTYLE

Brooklyn business we love: Third Cult

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

AMIKA LIFESTYLE

support and educational resource for the AAPI community and allies

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts and thoughts go out to all victims of...read more

AMIKA LIFESTYLE

Brooklyn businesses we love: Ode to Babel

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

AMIKA LIFESTYLE

what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the strength and elasticity of our hair....read more

AMIKA LIFESTYLE

what to buy the people you love for valentine's day

Whether you’re spending Valentine's Day with your partner, friends, family, or by yourself, it’s safe to say plans are going to be looking a lot...read more

AMIKA LIFESTYLE

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This included where and how to educate...read more

AMIKA LIFESTYLE

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

image via @laurakay.hair Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distributors and retail partners across Western...read more

AMIKA LIFESTYLE

how to quickly add volume to your hair

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that could be when it’s raining, when you’re...read more

AMIKA LIFESTYLE

how to create a New Year's Eve look for socially distant celebrations

Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more

AMIKA LIFESTYLE

an update on our promise

Back in June, we made a commitment to be transparent on what we will do to amplify Black voices, how we will create a work...read more

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