INSPIRATION

clear your head: it’s time for a scalp detox

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, SPF, and repeat...and that’s if you’re not...read more

INSPIRATION

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more

INSPIRATION

SoGal Foundation + amika launch a new partnership

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI initiative that we’re proud to announce is our partnership with the...read more

INSPIRATION

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more

INSPIRATION

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more

INSPIRATION

amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each...read more

INSPIRATION

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

INSPIRATION

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

INSPIRATION

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

INSPIRATION

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the...read more

INSPIRATION

Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

INSPIRATION

amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more