PRODUCTS

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

PRODUCTS

spray your way to help HairToStay

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free detangling primer is now available in NEW limited-edition packaging. For every bottle...read more

PRODUCTS

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer too....read more

PRODUCTS

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

PRODUCTS

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more

PRODUCTS

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

PRODUCTS

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more

PRODUCTS

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more

PRODUCTS

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!   Textured hair needs 4 main things to thrive: styling, strengthening, plenty of hydration, and scalp-care. We've curated 4...read more

PRODUCTS

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more

PRODUCTS

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more

PRODUCTS

amika's safety testing results published

As a brand, one of our main priorities is to create effective, trustworthy products that you can enjoy without worrying about your health or safety. This means...read more