SPOTLIGHT

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

SPOTLIGHT

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or body, your hair needs a good moisturizer too....read more

SPOTLIGHT

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

SPOTLIGHT

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

SPOTLIGHT

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for more of our signature scent, and we agree. Not...read more

SPOTLIGHT

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition to our hydration heroes has arrived, and...read more

SPOTLIGHT

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more

SPOTLIGHT

a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks we...read more

SPOTLIGHT

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more

SPOTLIGHT

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

SPOTLIGHT

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine...read more

SPOTLIGHT

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a...read more