SPOTLIGHT

when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, perk...read more

SPOTLIGHT

how to stay warm, hydrated, + happy during an East Coast winter

If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dark and cold, but the...read more

SPOTLIGHT

amika's NEW on lock high hold hair wax

Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax! This product has been requested directly...read more

SPOTLIGHT

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hydro rush collection) that includes a shampoo, conditioner, leave-in conditioner,...read more

SPOTLIGHT

break up with hair breakage

Show your hair you care by breaking up with your breakage this Valentine’s Day. According to an amika pro, “literally everything causes damage.” Unfortunate, but...read more

SPOTLIGHT

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more

SPOTLIGHT

how to choose the right hair mask for you

When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a...read more

SPOTLIGHT

which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. This typically means hair masks and hair oils (but...read more

SPOTLIGHT

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

SPOTLIGHT

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

SPOTLIGHT

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

SPOTLIGHT

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more