SPOTLIGHT

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

SPOTLIGHT

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

SPOTLIGHT

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

SPOTLIGHT

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more

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the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version of the wizard detangling primer—this one is silicone-free and...read more

SPOTLIGHT

an interview with the co-founder + executive director at HairToStay

Earlier this month, we launched a limited edition jumbo soulfood nourishing mask in honor of our partnership with HairToStay. For every jar purchased, we donate...read more

SPOTLIGHT

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

SPOTLIGHT

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to be exact!), our fan favorite soulfood nourishing mask is now available...read more

SPOTLIGHT

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts of the industry, aka. our stylists. amika is a...read more

SPOTLIGHT

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on sunscreen for a last-minute beach day, or break...read more

SPOTLIGHT

ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says otherwise—we find ourselves doing everything we can...read more

SPOTLIGHT

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options to choose from that will help—the wizard...read more