HAIR ROUTINES

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

HAIR ROUTINES

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

HAIR ROUTINES

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more

HAIR ROUTINES

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

HAIR ROUTINES

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more

HAIR ROUTINES

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!   Textured hair needs 4 main things to thrive: styling, strengthening, plenty of hydration, and scalp-care. We've curated 4...read more

HAIR ROUTINES

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more

HAIR ROUTINES

sun + sand while protecting your strands

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged locks, and dull hair color. Everyday heat and...read more

HAIR ROUTINES

the best shampoo and conditioner for your hair

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair wash routines are not one size fits all,...read more

HAIR ROUTINES

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more

HAIR ROUTINES

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more

HAIR ROUTINES

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more