the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

the best shampoo and conditioner for your hair

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair wash routines are not one size fits all, which is why it’s important to find a formula for your hair type and concern.

So, how do you know which shampoo and conditioner duo is right for you? Let’s get your mane concern addressed.

shampoo and conditioner for dry hair

If your mane concern is dyness, we recommend reaching for hydro rush intense moisture shampoo and conditioner.

What it does: Infused with hyaluronic acid, coconut water, and blue-green algae, these moisture-rich must-haves are clinically proven to leave hair 3x more hydrated* for 72 hours*.

Hair type: extremely dry, dehydrated, and coarse hair types 2a-4c. It’s also great for hair that has low porosity (read about porosity here).

shampoo and conditioner for damaged hair

If your mane concern is damage, we recommend washing with the kure bond repair shampoo and conditioner.

What it does: Supercharged with bond cure technology and mango butter, this reparative duo leaves hair 7x more repaired* with 55% less breakage*.​

Hair type: Hair types 1-4c. It’s also great for hair that has high porosity.

shampoo and conditioner for lackluster hair

If your mane concern is dullness and lacking color vibrancy, we recommend using mirrorball high shine + protect antioxidant shampoo and conditioner.

What it does: Infused with red wine extract, grape leaf extract and ginger root, these antioxidant-rich go-tosboost shine by 45%* and remove 57%* of pollution that would otherwise block a healthy, shiny look.​

Hair type: Fine-medium hair types 1-3c.

shampoo and conditioner for dull hair

if your mane concern is dullness, and lacking nourishment, we recommend lathering up with normcore signature shampoo and conditioner.

What it does: packed with nutrient-rich sea buckthorn, our signature wash duo results in hair that’s nourished, soft, and 7x more conditioned. ​

Hair type: Fine-medium hair types 1-2c.

shampoo and conditioner for brassy hair

If your mane concern is unwanted brassiness and damage, and you have blonde, silver, or gray hair, we recommend using bust your brass cool blonde repair shampoo and conditioner.

What it does: Get toned blonde, gray, or silver hair with these brightening best-sellers. Infused with mango butter + ultra-violet pigments, this brightening pair leaves you with 55% less breakage*. ​

What hair type is it for: Blonde, silver, or gray hair types 1-4c. It’s also great for hair that has high porosity.

*clinically proven, when shampoo + conditioner is used together.

If you have more than one concern, feel free to mix and match your shampoos and conditioner duos! Read more about that here.

@amika