HAIR ROUTINES

when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, perk...read more

HAIR ROUTINES

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hydro rush collection) that includes a shampoo, conditioner, leave-in conditioner,...read more

HAIR ROUTINES

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more

HAIR ROUTINES

how to choose the right hair mask for you

When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a...read more

HAIR ROUTINES

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

HAIR ROUTINES

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

HAIR ROUTINES

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

HAIR ROUTINES

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on sunscreen for a last-minute beach day, or break...read more

HAIR ROUTINES

ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says otherwise—we find ourselves doing everything we can...read more

HAIR ROUTINES

which shampoo and conditioner is right for me?

As haircare specialists, we know the first and most important step of any hair routine is shampoo and conditioner. Washing and conditioning is the most...read more

HAIR ROUTINES

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New York in the summer! Other summer staples? Hair masks to combat dry,...read more

HAIR ROUTINES

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more