HAIR ROUTINES

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

HAIR ROUTINES

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more

HAIR ROUTINES

NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more

HAIR ROUTINES

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the...read more

HAIR ROUTINES

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more

HAIR ROUTINES

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more

HAIR ROUTINES

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

HAIR ROUTINES

4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving thanks...read more

HAIR ROUTINES

the kure intense bond repair mask vs. multi-task repair treatment

It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more

HAIR ROUTINES

Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

HAIR ROUTINES

3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

HAIR ROUTINES

A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more