the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

HAIR ROUTINES

scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more

HAIR ROUTINES

let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more

HAIR ROUTINES

4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more

HAIR ROUTINES

3 unexpected wonders of nice cream

Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream cleansing conditioner is more than meets the eye....read more

HAIR ROUTINES

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

HAIR ROUTINES

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more

HAIR ROUTINES

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more

HAIR ROUTINES

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more

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