HAIR ROUTINES

hair diaries: doris' relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

meet the team : how our events + education associate learned to embrace the uniqueness of her hair

One of our most beloved communities starts within our own brand; our employees! This collective encompasses so many different types of people, passions, and personalities....read more

HAIR ROUTINES

meet the team: how our influencer coordinator uses her hair as form of self-expression

We’re amika; a friend to all. We're a collective of curious creatives, salon bred stylists, chemists, and product enthusiasts who want to share our love of haircare with every one...read more

HAIR ROUTINES

hair diaries: storm's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

hair diaries; meghan’s relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not all hair oils are created...read more

HAIR ROUTINES

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so many on the market making different claims...read more

HAIR ROUTINES

how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most likely going to the salon...read more

HAIR ROUTINES

blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

HAIR ROUTINES

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

HAIR ROUTINES

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more