the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

HAIR ROUTINES

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading to stop what you’re doing IMMEDIATELY and evaluate...read more

HAIR ROUTINES

how to quickly add volume to your hair

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that could be when it’s raining, when you’re...read more

HAIR ROUTINES

friend of amika: how alexis learned to find confidence with her hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

HAIR ROUTINES

how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them....read more

HAIR ROUTINES

how to create a New Year's Eve look for socially distant celebrations

Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more

HAIR ROUTINES

hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

HAIR ROUTINES

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

HAIR ROUTINES

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

friend of amika: how ashley has adapted to a new hair routine

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

HAIR ROUTINES

hair diaries; vinny's relationship with his hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

gift guide: what to get the hair lovers in your life this year

I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more

HAIR ROUTINES

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

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