the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading to stop what you’re doing IMMEDIATELY and evaluate...read more
HAIR ROUTINES
Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that could be when it’s raining, when you’re...read more
HAIR ROUTINES
The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more
HAIR ROUTINES
If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them....read more
HAIR ROUTINES
Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more
HAIR ROUTINES
Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more
HAIR ROUTINES
Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more
HAIR ROUTINES
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
HAIR ROUTINES
The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more
HAIR ROUTINES
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
HAIR ROUTINES
I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more
HAIR ROUTINES
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
Back in 2019, amika set...find out