the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
SPOTLIGHT
Contouring. In the makeup world, there seems to be an endless array of options to shape and define your face: concealers, foundations, bronzers, highlighters, and...read more
SPOTLIGHT
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to...read more
SPOTLIGHT
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more
SPOTLIGHT
We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step...read more
Back in 2019, amika set...find out