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how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things...read more

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from drab to fab…how to combat dull, dry hair

Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more

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shop our must-have hair tools sale now

Please note: This sale concluded on June 30th, 2021. Run, don't walk -- It's time to stock up on amika's hair tools! We're giving all...read more

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how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged...read more

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how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to maintain...read more

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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more

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signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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how to effectively use dry shampoo

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and you’re on your way out the...read more