PRODUCTS

amika's NEW on lock high hold hair wax

Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax! This product has been requested directly...read more

PRODUCTS

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

PRODUCTS

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hydro rush collection) that includes a shampoo, conditioner, leave-in conditioner,...read more

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break up with hair breakage

Show your hair you care by breaking up with your breakage this Valentine’s Day. According to an amika pro, “literally everything causes damage.” Unfortunate, but...read more

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how to choose the right hair mask for you

When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a...read more

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which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. This typically means hair masks and hair oils (but...read more

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your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

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meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

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a PSA regarding perk up dry shampoo

Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.   As a trusted friend to all, our first priority...read more

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behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

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which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

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how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more