PRODUCTS

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than getting all our mane questions answered?...read more

PRODUCTS

sun + sand while protecting your strands

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged locks, and dull hair color. Everyday heat and...read more

PRODUCTS

demystifying hair terminology

Let’s go to hair school! During your shampoo and conditioner search, you might come across some recommendations based off curl pattern, porosity, texture, or even density. As...read more

PRODUCTS

the best shampoo and conditioner for your hair

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair wash routines are not one size fits all,...read more

PRODUCTS

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your...read more

PRODUCTS

a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks we...read more

PRODUCTS

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more

PRODUCTS

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

PRODUCTS

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine...read more

PRODUCTS

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a...read more

PRODUCTS

when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, perk...read more

PRODUCTS

how to stay warm, hydrated, + happy during an East Coast winter

If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dark and cold, but the...read more