the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

AMIKA LIFESTYLE

hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

AMIKA LIFESTYLE

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

AMIKA LIFESTYLE

how to take care of YOU this holiday season

photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more

AMIKA LIFESTYLE

salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

AMIKA LIFESTYLE

last minute gift guide

This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more

AMIKA LIFESTYLE

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

AMIKA LIFESTYLE

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more

AMIKA LIFESTYLE

how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more

AMIKA LIFESTYLE

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that you know you have a friend in us....read more

AMIKA LIFESTYLE

how to create a voting plan

Creating a voting plan helps to ensure voters turn out to the polls prepared and ready to have their voice heard. The goal is to...read more

AMIKA LIFESTYLE

how to vote early this year

Over 200 million Americans can vote early in November’s General Election this year. For some states, early voting has already opened and will open for...read more

AMIKA LIFESTYLE

halloween hair looks for a safe celebration

This year, we won’t be going to massive Halloween parties and having our creative costumes come to life for everyone to see. Instead, maybe you’re...read more

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