the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more
AMIKA LIFESTYLE
Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more
AMIKA LIFESTYLE
photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more
AMIKA LIFESTYLE
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
AMIKA LIFESTYLE
This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more
AMIKA LIFESTYLE
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
AMIKA LIFESTYLE
amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more
AMIKA LIFESTYLE
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more
AMIKA LIFESTYLE
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that you know you have a friend in us....read more
AMIKA LIFESTYLE
Creating a voting plan helps to ensure voters turn out to the polls prepared and ready to have their voice heard. The goal is to...read more
AMIKA LIFESTYLE
Over 200 million Americans can vote early in November’s General Election this year. For some states, early voting has already opened and will open for...read more
AMIKA LIFESTYLE
This year, we won’t be going to massive Halloween parties and having our creative costumes come to life for everyone to see. Instead, maybe you’re...read more
Back in 2019, amika set...find out