the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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AMIKA LIFESTYLE

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more

AMIKA LIFESTYLE

7 ways to get out of a hair rut

Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more

AMIKA LIFESTYLE

the amika guide to Williamsburg

There’s no secret we love Williamsburg! There’s just something different in the air here. An artistic energy that favors the hustlers and turns dreams into...read more

AMIKA LIFESTYLE

5 quirky but true facts about sea buckthorn berry

Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the superfruit because 1. It’s ultra beneficial...read more

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