the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
our award winning tool for the easiest beach waves
Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more
AMIKA LIFESTYLE
best sweats for when you're inevitably lounging around on thanksgiving
Thanksgiving is a time to be grateful for friends, family, and, if we’re being honest, the chance to lounge around. Instead of sitting uncomfortably in...read more
AMIKA LIFESTYLE
halloween hair tutorials: Euphoria inspired
Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more
AMIKA LIFESTYLE
support breast cancer awareness without leaving your couch
Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more
AMIKA LIFESTYLE
how we're supporting breast cancer awareness month, and you can too!
Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of HairToStay,...read more
AMIKA LIFESTYLE
9 Clear Bags That Make Getting Through Security Easier Than Ever
Tired of having your cosmetics case rifled through in TSA? What about your purse when you go through concert security? Yeah, it’s not fun. Luckily,...read more
AMIKA LIFESTYLE
the hair diaries: Becca, Community Manager
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
AMIKA LIFESTYLE
5 things Instagram made me buy
Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at the mall! Now, when I’m feeling spendy...read more
AMIKA LIFESTYLE
guide to protecting everything from the summer sun
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more
AMIKA LIFESTYLE
the best bike shorts for a summer on-the-go
Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more
AMIKA LIFESTYLE
if you're feeling patriotic but don't want a backyard bbq
Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more
AMIKA LIFESTYLE
best travel destinations in the states for beauty lovers
I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more
