the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more
AMIKA LIFESTYLE
We’re all operating under unique circumstances during this strange time for the entire world and we want to keep the lines of communication open. This...read more
AMIKA LIFESTYLE
So, since you used flash instant shine mask when you washed your hair, that means you have about 10 to 20 extra minutes in your...read more
AMIKA LIFESTYLE
For Women's History Month and International Women's Day coming up on March 8th, we thought we would introduce you to the amazing female leaders behind...read more
AMIKA LIFESTYLE
For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more
AMIKA LIFESTYLE
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
AMIKA LIFESTYLE
While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending and...read more
AMIKA LIFESTYLE
Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more
AMIKA LIFESTYLE
When we created our holiday sets for 2019, it was really important to us to think about the packaging and its potential impact. A main...read more
AMIKA LIFESTYLE
Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more
AMIKA LIFESTYLE
The holidays are officially here and you know what that means: An excuse to spoil the beauty lovers in your life with some of the...read more
AMIKA LIFESTYLE
Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s also...read more
Back in 2019, amika set...find out