the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

AMIKA LIFESTYLE

how to support your stylist during social distancing

Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more

AMIKA LIFESTYLE

join us in practicing self care, social distancing, and community outreach

We’re all operating under unique circumstances during this strange time for the entire world and we want to keep the lines of communication open. This...read more

AMIKA LIFESTYLE

what to do with the time you saved using flash instant shine mask

So, since you used flash instant shine mask when you washed your hair, that means you have about 10 to 20 extra minutes in your...read more

AMIKA LIFESTYLE

Women's History Month: celebrating the amazing women behind the amika brand

For Women's History Month and International Women's Day coming up on March 8th, we thought we would introduce you to the amazing female leaders behind...read more

AMIKA LIFESTYLE

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more

AMIKA LIFESTYLE

let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more

AMIKA LIFESTYLE

a guide to surviving the holidays

While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending and...read more

AMIKA LIFESTYLE

last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more

AMIKA LIFESTYLE

how to reuse our sustainable holiday sets

When we created our holiday sets for 2019, it was really important to us to think about the packaging and its potential impact. A main...read more

AMIKA LIFESTYLE

hairstyles for all of your holiday plans

Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more

AMIKA LIFESTYLE

what to buy the beauty lover in your life for the holidays

The holidays are officially here and you know what that means: An excuse to spoil the beauty lovers in your life with some of the...read more

AMIKA LIFESTYLE

hat season doesn't have to be miserable for your hair

Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s also...read more

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