the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of...read more
AMIKA LIFESTYLE
celebrate International Friendship Day with us!
Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more
AMIKA LIFESTYLE
Brooklyn businesses we love: Byas & Leon
amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot of...read more
AMIKA LIFESTYLE
what to get in our biggest sale of the year
It’s our birthday and we’ll share the love with our friends if we want to! To celebrate 14 years of amika, we’re giving ALL of...read more
AMIKA LIFESTYLE
busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or are currently blonde, you know there’s...read more
AMIKA LIFESTYLE
mother's day 2021: gift giving the amika way
Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe...read more
AMIKA LIFESTYLE
NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more
AMIKA LIFESTYLE
brassiness vs warmth: the truth behind the "yellow"
all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensive) it can be to maintain that...read more
AMIKA LIFESTYLE
our promise to the planet
amika means friend, and this guides everything we do. It means we are not only a friend to all hair, but we're also making efforts...read more
AMIKA LIFESTYLE
nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more
AMIKA LIFESTYLE
Brooklyn businesses we love: Cmarty's Jerk
amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more
AMIKA LIFESTYLE
what is sea buckthorn berry? and how we're sourcing it sustainably
When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn berry” in some form. If you didn’t already know,...read more
