celebrate national hairdresser's day: how to have an effective virtual consultation with your stylist

We think it's clear to everyone now that stylists and hairdressers are super important people in the lives of those they style. People are asking...read more

earth day; how to be sustainable during social distancing

Here at amika, sustainability is at the forefront of our minds. Whether it's a promotional item or a new formula for a product, we are...read more

an update from the amika team

Friends of amika, We are living in crazy times, but you already know that. Many are deeply struggling, and we are no exception. As an...read more

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

how to create beach waves with a straightener

Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more

oddly satisfying content to watch while social distancing

So, if you’re anything like us, maybe you have some anxieties about isolation and the future of our economy. Our team has learned that it’s...read more

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more

how to support your stylist during social distancing

Here at amika we’re a collective of creatives, hairstylists, chemists and product junkies. During these isolating times, our stylist community is being hit incredibly hard....read more

join us in practicing self care, social distancing, and community outreach

We’re all operating under unique circumstances during this strange time for the entire world and we want to keep the lines of communication open. This...read more

what to do with the time you saved using flash instant shine mask

So, since you used flash instant shine mask when you washed your hair, that means you have about 10 to 20 extra minutes in your...read more

Women's History Month: celebrating the amazing women behind the amika brand

For Women's History Month and International Women's Day coming up on March 8th, we thought we would introduce you to the amazing female leaders behind...read more

how to find the right mask for your hair type

Just like skin, everyone’s hair is different. What works for you might not necessarily work for someone else. But when it comes to your hair...read more