the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not all hair oils are created...read more

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so many on the market making different claims...read more

how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most likely going to the salon...read more

blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

how to keep your hair color from fading

If you’re someone who dyes your hair, summer can be a bittersweet season. The sun is shining, it’s hot, and people are in a better...read more

how to tone or enhance your hair color at home; mixtape color boosting drops

Amp up the intensity of your color with our newest launch, mixtape color boosting drops. These are shade enhancing pigments that you can mix with...read more

an interview with Naeemah LaFond, our global artistic director

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This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind or do you stomp the...read more

how to get a salon blowout at home

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more