hair diaries; meghan’s relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that you know you have a friend in us....read more

how to create a voting plan

Creating a voting plan helps to ensure voters turn out to the polls prepared and ready to have their voice heard. The goal is to...read more

how to vote early this year

Over 200 million Americans can vote early in November’s General Election this year. For some states, early voting has already opened and will open for...read more

halloween hair looks for a safe celebration

This year, we won’t be going to massive Halloween parties and having our creative costumes come to life for everyone to see. Instead, maybe you’re...read more

upgrade your favorite hair tools to amika, on sale: up to 40% off

Let’s just say it: hair tools are intimidating. Not only can they be expensive, but there’s also a lot of them out there to choose...read more

Christopher John Rodgers Spring 2021 styled by Naeemah LaFond

Obviously, fashion week looked a little different this year. But never fear; with the tenacity of these designers mixed like a cocktail with the spirit...read more

value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets ! You’re probably not ready...read more

breast cancer awareness month: a survivor's story about how she kept her hair during her second diagnosis

Here at amika, doing good is especially important to us. Our 2 year partnership with HairToStay is something we are incredibly proud of and honored...read more

tips to freshen up your fall hair routine

photo by @jesjewel As temperatures start to drop, we put away summer clothes and pull out chunky sweaters to keep us warm and bundled. It’s...read more

NYFW: a look back at some of Naeemah LaFond's most iconic looks

This season, New York Fashion Week is definitely going to be looking a little different. In lieu of packed venues with a runway, fashion lovers...read more

dry shampoo with a purpose: $2 per perk up finances scalp cooling for cancer patients

This year to celebrate our partnership with HairToStay, we would like to introduce a limited-edition version of our bestselling perk up dry shampoo. This nonprofit...read more