salons we love: Hair by Wyss Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spend the more you earn. Redeem your loyalty...read more

how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more

friend of amika: how Rian is learning to embrace her natural hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

hair diaries: doris' relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

meet the team : how our events + education associate learned to embrace the uniqueness of her hair

One of our most beloved communities starts within our own brand; our employees! This collective encompasses so many different types of people, passions, and personalities....read more

salons we love: launch of our new series spotlighting amika salons

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

behind the scenes of our brand message: all hair is welcome

Two weeks ago we re-introduced ourselves and our brand message to our friends (aka all you beautiful beings). Creating effective haircare is what we do,...read more

meet the team: how our influencer coordinator uses her hair as form of self-expression

We’re amika; a friend to all. We're a collective of curious creatives, salon bred stylists, chemists, and product enthusiasts who want to share our love of haircare with every one...read more

hair diaries: storm's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more