salons we love: Belleair Hair

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more

what to buy the people you love for valentine's day

Whether you’re spending Valentine's Day with your partner, friends, family, or by yourself, it’s safe to say plans are going to be looking a lot...read more

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This included where and how to educate...read more

black hair industry leader's lookbook

image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more

salons we love: Cosmic Heart Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading to stop what you’re doing IMMEDIATELY and evaluate...read more

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

image via @laurakay.hair Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distributors and retail partners across Western...read more

how to quickly add volume to your hair

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that could be when it’s raining, when you’re...read more

salonswe love: BLO/OUT Blow Dry Bar

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

friend of amika: how alexis learned to find confidence with her hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them....read more