mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe...read more

how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to maintain...read more

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensive) it can be to maintain that...read more

our promise to the planet

amika means friend, and this guides everything we do. It means we are not only a friend to all hair, but we're also making efforts...read more

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more

Brooklyn businesses we love: Cmarty's Jerk

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

what is sea buckthorn berry? and how we're sourcing it sustainably

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn berry” in some form. If you didn’t already know,...read more

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the future of our planet. We are always striving...read more

hair diaries: how christine is embracing her gray hair

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

for the pro's: 5 ways to be more sustainable in your salon

We may not think about it often, but salons can produce a lot of waste. For instance, did you know that foils currently aren’t being...read more

salons we love: Sensa Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more