meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them. Today, we'll...read more

serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think...read more

un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of...read more

how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s probably sort-of gross-looking by this...read more

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more

celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more

how to achieve 3 easy, summer hairstyles at home

If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more

how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more