the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things...read more
Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more
Please note: This sale concluded on June 30th, 2021. Run, don't walk -- It's time to stock up on amika's hair tools! We're giving all...read more
We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more
photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged...read more
As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more
amika was founded on self-expression, individuality, and inclusivity. a friend to all hair and humans, we strive to welcome everyone into our squad -- it's...read more
amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot of...read more
It’s our birthday and we’ll share the love with our friends if we want to! To celebrate 14 years of amika, we’re giving ALL of...read more
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
One of the most common things stylists hear from clients is that they want their blonde to be “icy” or “ashy”. It’s a huge trend...read more
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or are currently blonde, you know there’s...read more
Back in 2019, amika set...find out