the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry shampoo. Since it launched 10 years...read more

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the superfruit...read more

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

heist molding blend has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

silken up dry conditioner has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

photo by wes.orians Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of...read more

the kure intense bond repair mask vs. multi-task repair treatment

It’s time to set the record straight – what is the difference between the kure multi-task repair treatment and the kure intense bond repair mask?...read more

Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more

A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more