how to create a New Year's Eve look for socially distant celebrations

Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more

an update on our promise

Back in June, we made a commitment to be transparent on what we will do to amplify Black voices, how we will create a work...read more

hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

how to take care of YOU this holiday season

photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more

salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

last minute gift guide

This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

friend of amika: how ashley has adapted to a new hair routine

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

hair diaries; vinny's relationship with his hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more

gift guide: what to get the hair lovers in your life this year

I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more