an update on our promise

Back in June, we made a commitment to be transparent on what we will do to amplify Black voices, how we will create a work...read more

hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

how to take care of YOU this holiday season

photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more

salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

last minute gift guide

This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

friend of amika: how ashley has adapted to a new hair routine

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

hair diaries; vinny's relationship with his hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more

gift guide: what to get the hair lovers in your life this year

I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more

salons we love: Hair by Wyss Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more