pull up or shut up: our plan moving forward

Our brand was built on the foundation of inclusivity. The name amika means friend, which is rooted in our philosophy that our brand is for...read more

detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

Cancer Survivors Month: Lani’s Story in Her Own Words

June is not only Pride month, but it is also Cancer Survivor month. For almost two years, amika has supported HairToStay, the first and only...read more

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rights on June 28, 1969 and now...read more

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the racial injustice and...read more

texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

how to get the most out of fadeblock pre-shampoo color seal

Not sure if you saw, but we just launched a new product! Welcome fadeblock pre-shampoo color seal to the amika fam! *cheer erupts* This newbie...read more

national nurses day; spotlighting our friends on the front lines

Today is national nurses day. As you can imagine, we thought it was really important to highlight this day to show our appreciation for our...read more

how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend Marisa Roy to document her experience while testing this...read more

positive news stories from friends of amika to brighten your day

It’s more evident than ever that checking in on yourself and your mental health is so important, as well as the well-being of your loved...read more