what does a hair primer do?

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer for your skin before applying makeup....read more

hair diaries; how our social intern has learned to maintain her color-treated hair

I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whether it’s a face, hair, or body...read more

how to effectively use dry shampoo

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and you’re on your way out the...read more

Netflix x amika for Sephora; to all the boys i've loved before

We don’t know about you, but when To All The Boys I’ve Loved Before aired on Netflix in 2018, we fell absolutely in love. How...read more

good til' the last drop: what the amika team emptied in January

The amika team has had a very long January (like 3 months jammed into one). That’s given us PLENTY of time to try out some...read more

how our influencer coordinator learned to get rid of greasy hair

I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more

how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and layers of clothing (when it isn’t...read more

for the pros: how to up your Instagram game

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that Instagram is one of the most...read more

scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more

a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying gel shampoo + reset cooling gel conditioner. We...read more

what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent events happening in Australia and Greta Thunberg’s amazing...read more