halloween hair tutorials: Euphoria inspired

Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more

support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more

how we're supporting breast cancer awareness month, and you can too!

Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of HairToStay,...read more

9 Clear Bags That Make Getting Through Security Easier Than Ever

Tired of having your cosmetics case rifled through in TSA? What about your purse when you go through concert security? Yeah, it’s not fun. Luckily,...read more

3 unexpected wonders of nice cream

Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream cleansing conditioner is more than meets the eye....read more

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

learn to contour your hair just like your face

Contouring. In the makeup world, there seems to be an endless array of options to shape and define your face: concealers, foundations, bronzers, highlighters, and...read more

salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more

5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at the mall! Now, when I’m feeling spendy...read more

good til' the last drop: what the amika team has been loving

I have a hypothesis; what beauty products you completely use up says a lot about who you are as a person. With an oversaturated beauty...read more

peek inside the bag of amika bestie, Gabrielle Rizzo

A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to...read more