let's focus on 2020 and reset your hair

New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more

a guide to surviving the holidays

While some people might describe the holiday season as the most wonderful time of the year, others might not agree. The year is ending and...read more

last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more

how to reuse our sustainable holiday sets

When we created our holiday sets for 2019, it was really important to us to think about the packaging and its potential impact. A main...read more

hairstyles for all of your holiday plans

Need some creative inspo for your holiday hair this year? amika has you covered, as per usual. We have three looks for you that we...read more

what to buy the beauty lover in your life for the holidays

The holidays are officially here and you know what that means: An excuse to spoil the beauty lovers in your life with some of the...read more

hat season doesn't have to be miserable for your hair

Now that it’s officially fall, time to bring out the hats—not only does the accessory serve as decorative headwear that keeps you warm, it’s also...read more

our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more

best sweats for when you're inevitably lounging around on thanksgiving

Thanksgiving is a time to be grateful for friends, family, and, if we’re being honest, the chance to lounge around. Instead of sitting uncomfortably in...read more

4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more

halloween hair tutorials: Euphoria inspired

Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more