the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
FRIENDS OF AMIKA
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more
FRIENDS OF AMIKA
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more
FRIENDS OF AMIKA
Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more
FRIENDS OF AMIKA
Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our parent...read more
FRIENDS OF AMIKA
It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more
FRIENDS OF AMIKA
amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand...read more
FRIENDS OF AMIKA
Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New...read more
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If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay...read more
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It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
FRIENDS OF AMIKA
For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them. Today, we'll...read more
FRIENDS OF AMIKA
Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more
FRIENDS OF AMIKA
If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more
Back in 2019, amika set...find out