FRIENDS OF AMIKA

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more

FRIENDS OF AMIKA

hair diaries; how our social intern has learned to maintain her color-treated hair

I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more

FRIENDS OF AMIKA

good til' the last drop: what the amika team emptied in January

The amika team has had a very long January (like 3 months jammed into one). That’s given us PLENTY of time to try out some...read more

FRIENDS OF AMIKA

how our influencer coordinator learned to get rid of greasy hair

I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more

FRIENDS OF AMIKA

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

FRIENDS OF AMIKA

good til' the last drop: what the amika team has been loving

I have a hypothesis; what beauty products you completely use up says a lot about who you are as a person. With an oversaturated beauty...read more

FRIENDS OF AMIKA

peek inside the bag of amika bestie, Gabrielle Rizzo

A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more

FRIENDS OF AMIKA

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to...read more