the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

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an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay...read more

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halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more

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meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them. Today, we'll...read more

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meet Perfidia: our friend, queen, and legend

We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more

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an important message from our friend Matt this Pride month

As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more

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how to create a New Year's Eve look for socially distant celebrations

Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more

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hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

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how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

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how to take care of YOU this holiday season

photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more

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salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

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last minute gift guide

This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more

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hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

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