the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
COMMUNITY
If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay...read more
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It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
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For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them. Today, we'll...read more
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We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more
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As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more
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Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we...read more
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Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more
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Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more
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photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more
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One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
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This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we looked up over here...read more
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Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more
Back in 2019, amika set...find out