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how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things...read more

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how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them....read more

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how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most likely going to the salon...read more

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blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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how to keep your hair color from fading

If you’re someone who dyes your hair, summer can be a bittersweet season. The sun is shining, it’s hot, and people are in a better...read more

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detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying gel shampoo + reset cooling gel conditioner. We...read more

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texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more