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meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a new year is the perfect...read more

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holiday party hair looks: top gloss edition

When we think of holiday party looks, two words come to mind: glitz and glam. We’re talkin’ shine, sparkles, and diamonds galore – this could...read more

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shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more

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serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think...read more

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un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of...read more

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how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

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the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

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how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more

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mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe...read more

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how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to maintain...read more

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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products;...read more