the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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HAIR ROUTINES

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from...read more

HAIR ROUTINES

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...your hair could be dry, damaged, or both. To reach the final...read more

HAIR ROUTINES

an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask...read more

HAIR ROUTINES

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our strands. The good news? There are deep...read more

HAIR ROUTINES

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A straight and sleek finish? Yes, please....read more

HAIR ROUTINES

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!   Textured hair needs 4 main things to thrive: styling, strengthening, plenty of hydration, and scalp-care. We've curated 4...read more

HAIR ROUTINES

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months (shoutout to our bestie, humidity). While we...read more

HAIR ROUTINES

soleil + sable tout en protégeant vos mèches

Ah, l'été. La saison du soleil, de la peau bronzée, des reflets lumineux et des vagues de plage. C'est aussi (et pas si glamour) la...read more

HAIR ROUTINES

le meilleur shampooing et revitalisant pour vos cheveux

La base de toute chevelure saine est un bon duo shampooing et revitalisant. D ifférentes routines de lavage des cheveux ne sont pas uniformes ,...read more

HAIR ROUTINES

jour de lavage à la manière amika

Vous l'avez entendu ici en premier - une routine capillaire saine commence sous la douche. Tout d'abord, choisissez vos duos de shampoing et d'après-shampooing ....read more

HAIR ROUTINES

mariage + coiffures de bal

Le mois de mai signifie que la saison des fêtes est sur le point de commencer. Nous parlons de mariages, de bals et de célibataires,...read more

HAIR ROUTINES

amika se rend dans les coulisses du Met Gala 2023

photo : Getty Images + John Shearer L'une des plus grandes soirées de la mode est venue et repartie, et comme d'habitude, elle a livré...read more

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