normcore
signature conditioner

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4.9
Rated 4.9 out of 5 stars
3,268 Reviews
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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The Strand
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4.9
Rated 4.9 out of 5 stars
Based on 3,268 reviews
Reviews Summary
customers say: this hair product makes their hair soft, smooth, and manageable. Many users with fine or thin hair find it provides the perfect amount of moisture without weighing hair down. The scent receives frequent praise. While most experience improved texture and manageability, a few note issues with residue or consistency. Regular users appreciate how it works for daily use, with many mentioning noticeable improvements in their hair's overall condition.
customers talked about
3,268 reviews
  • TT
    Tanya T.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    8/8/26
    Omg amazing!!

    Literally the best conditioner!!

  • JM
    Julia M.
    Verified Buyer
    I recommend this product
    What is your hair type? coily (3c-4a)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    8/6/26
    Amazing

    Love this shampoo for my thick, semi dry and fluffy hair. Just right amount of moisture without making it feel greasy. Amazing smell

  • WW
    Whitley W.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    8/3/26
    Conditioner

    Smells divine & feels amazing!

  • EP
    ellie p.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) Yes
    Rated 5 out of 5 stars
    8/3/26
    Review

    Favorite condition ever

  • KS
    Kathleen S.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    8/2/26
    Great conditioner

    So far I really like this conditioner and would definitely buy again! I was unsure which option to choose from Amika since they have so many different shampoos/conditioners, but the hair quiz suggested this conditioner with the Kure shampoo. It's been great! The small is nice but not too strong (I am sensitive to fragrance) and it leaves my hair feeling really soft