the kure
multi-task strength repair treatment

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4.9
Rated 4.9 out of 5 stars
393 Reviews
a treatment clinically proven to strengthen hair, reduces breakage + prevents future damage
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
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‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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4.9
Rated 4.9 out of 5 stars
Based on 393 reviews
Reviews Summary
customers say: this hair treatment leaves their hair soft, smooth, and silky. Many users report success using it as both a rinse-out and leave-in treatment. Reviews highlight its effectiveness for curls, frizz control, and styling versatility. The lightweight formula works well for various hair types. While most find it transformative, a few mention the liquid consistency can be tricky to control. Many note visible improvements in texture and manageability after regular use. Common applications include post-shower treatment, overnight conditioning, and styling prep.
393 reviews
  • KA
    Kerry A. B.
    Verified Buyer
    Rated 5 out of 5 stars
    8/20/25
    Love it

    New to this but loving it so far

  • JK
    Jodi K.
    Verified Buyer
    Rated 5 out of 5 stars
    8/12/25
    So good!

    Helps moisturize and strengthen my hair.

  • TS
    Tiffany S.
    Verified Buyer
    Rated 5 out of 5 stars
    7/31/25
    New favorite!

    Love this line for my curls and texture! Smooth not too heavy and I use after shower then scrunch hair for soft curls without frizz!

  • T
    Tara
    Verified Buyer
    Rated 5 out of 5 stars
    7/18/25
    Everyone has 60 seconds!

    Life is crazy busy and it's hard to find the time to pay attention to what your hair needs with a baby! This product is a game changer! 60 seconds and my hair feels, looks, and smells amazing with this product! I have been using it for a few months now once a week or so and I have really noticed less damage to my hair and it looks much healthier.

  • JS
    Julie S.
    Verified Buyer
    Rated 5 out of 5 stars
    6/26/25
    A must have!

    My girls use this weekly to help battle the chlorine damage caused by swimming so much in the summer