in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

what is the nourishment-ality | nourishing routine set?

make way for nourishment you can see + feel with a superfruit-infused set featuring travel sizes of normcore shampoo + conditioner, a travel size soulfood nourishing mask + a full size of the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1-2c.

why it's special

put your mane in a nourishing mindset with a routine set made to leave your strands softer, shinier + deeply hydrated thanks to these sea buckthorn + nutrient-infused formulas.

travel size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses your way to 7x more conditioned hair.
travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
full size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.

*clinically proven when using shampoo + conditioner together as a system.

**clinically proven, after one use.

†clinically proven.

key ingredients

sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
squalane: protects from dehydration + moisture loss while restoring hair’s suppleness.

full ingredients

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:

isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

how to use

normcore signature shampoo + conditioner:

lather + massage shampoo through wet hair from root to ends. rinse.
massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

soulfood nourishing mask:

after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer:

evenly mist throughout damp hair from mid-lengths to ends.
lightly detangle with fingers or wide-toothed comb.
air dry for natural texture, or blow dry for a smooth finish.

good to know

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

is this set color safe?

yes, our signature collection is suitable for color-treated hair.

is this set safe for keratin, Brazilian, or other chemically treated hair?

yes, nourishment-ality routine set is suitable for chemically treated hair.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

nourishment-ality nourishing routine set

nourishment-ality nourishing routine set

sorry, I am very loved

kind + clean

nourishment-ality

nourishing routine set

nourishment-ality

nourishing routine set