the kure
intense strength repair mask

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4.9
Rated 4.9 out of 5 stars
836 Reviews
a rich, ultra-moisturizing hair mask that reduces breakage + prevents future damage.
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
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4.9
Rated 4.9 out of 5 stars
Based on 836 reviews
Reviews Summary
customers say: this hair mask transforms dry, damaged hair into soft, manageable locks. The rich, buttery formula works especially well for bleached and color-treated hair, leaving it smoother and shinier. Many reviews mention noticeable improvements after just a few uses. The mask works well for different hair types, from fine to coarse, without weighing it down. Weekly users report stronger hair with less breakage. While most find it deeply moisturizing, a few note it doesn't meet their expectations. The thick texture spreads easily, making the product long-lasting.
836 reviews
  • KF
    Katie F.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/25/26
    Repairs dryness & breakage

    I have used this hair mask for years!!! It’s been wonderful for my dry, color treated hair! It’s especially great in the wintertime when my hair is so so dry. It adds nourishment and strength back into my hair, especially my ends!

  • TC
    Trish C.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/21/26
    Love it!

    It’s been helping a lot with my hair breakage.

  • LT
    Lisandra T.
    Verified Buyer
    I recommend this product
    What is your hair type? zig-zag coil (4b-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/10/26
    My favorite hair mask

    This is one of the few hair mask that my hair loves!

  • ML
    Martha L.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/5/26
    Hair Recovery

    This line has dramatically improved the texture of my hair and it is much healthier.

  • AL
    Andrea L.
    Verified Buyer
    I recommend this product
    What is your hair type? curly (3a-b)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/3/26
    Amazing hair mask

    Amazing hair mask. Took away all frizz and made my curls bouncy and soft