the kure
intense strength repair mask

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4.9
Rated 4.9 out of 5 stars
812 Reviews
a rich, ultra-moisturizing hair mask that reduces breakage + prevents future damage.
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
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‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
‏‏‎ ‎ MEET MY SQUAD PRODUCTS I WORK WELL WITH
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4.9
Rated 4.9 out of 5 stars
Based on 812 reviews
Reviews Summary
customers say: this hair mask transforms dry, damaged hair into soft, manageable locks. The rich, buttery formula works especially well for bleached and color-treated hair, leaving it smoother and shinier. Many reviews mention noticeable improvements after just a few uses. The mask works well for different hair types, from fine to coarse, without weighing it down. Weekly users report stronger hair with less breakage. While most find it deeply moisturizing, a few note it doesn't meet their expectations. The thick texture spreads easily, making the product long-lasting.
812 reviews
  • KC
    Kara C.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) Yes
    Rated 5 out of 5 stars
    12/6/25
    So amazing

    My hair feels so smooth!

  • HR
    Hillary r.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    12/5/25
    10 out of 10

    I tried a sample of this mask awhile back and I absolutely loved what it did to my hair. After only one use my hair felt so soft and looked super healthy. I bought the biggest size and I’m so happy to see my hair getting healthier!

  • SP
    Sarah P.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    12/5/25
    Forever repurchase

    I think this is maybe my fifth or sixth big tub that I've ordered. I share it with my partner who also has long, curly, dry/damaged hair and it makes us both have the softest and healthiest looking hair. A little goes a long way, and the fragrance is so dreamy.

  • CM
    Charmaine M.
    Verified Buyer
    I recommend this product
    What is your hair type? zig-zag coil (4b-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    12/4/25
    Very Effective

    This mask is very effective in restoring the health of my hair following hair damage.

  • KS
    Katy S.
    Verified Buyer
    I recommend this product
    What is your hair type? straight (1a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    12/2/25
    Repairing

    Love the way this makes my hair feel!