the kure
intense strength repair mask

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4.9
Rated 4.9 out of 5 stars
763 Reviews
a rich, ultra-moisturizing hair mask that reduces breakage + prevents future damage.
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
‏‏‎ ‎ AMIKA IN ACTION WATCH AND LEARN
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4.9
Rated 4.9 out of 5 stars
Based on 763 reviews
Reviews Summary
customers say: this hair mask transforms dry, damaged hair into soft, manageable locks. The rich, buttery formula works especially well for bleached and color-treated hair, leaving it smoother and shinier. Many reviews mention noticeable improvements after just a few uses. The mask works well for different hair types, from fine to coarse, without weighing it down. Weekly users report stronger hair with less breakage. While most find it deeply moisturizing, a few note it doesn't meet their expectations. The thick texture spreads easily, making the product long-lasting.
763 reviews
  • LW
    Laurie W.
    Verified Buyer
    Rated 5 out of 5 stars
    9/7/25
    Healthier hair

    I really think this is helping my hair look healthier!

  • T
    Taylor
    Verified Reviewer
    Rated 5 out of 5 stars
    9/4/25
    Works Great!

    Works good as long as you don’t use it every wash day since that can cause protein overload. Makes my hair soft and manageable!

  • Z
    Zach
    Rated 5 out of 5 stars
    9/2/25
    The kure

    The kure is a great mask and works well, bought one for my mom and she loves it!

  • NS
    Nikki S.
    Verified Buyer
    Rated 5 out of 5 stars
    8/28/25
    Game changer

    I’ve been using The Kure by Amika and it has truly transformed my hair. My hair was feeling dry, brittle, and damaged from heat styling and coloring, but after just a few uses, I noticed a huge difference. It feels softer, stronger, and so much more manageable. The scent is amazing—light and fresh without being overpowering—and a little product goes a long way, making it well worth the price.

    What I love most is that it repairs without leaving my hair heavy or greasy. It adds shine, smoothness, and bounce while helping to prevent further breakage. If you’re dealing with damage and want a product that actually delivers, this line is a game-changer.

  • CL
    Caylin L.
    Verified Buyer
    Rated 5 out of 5 stars
    8/28/25
    Amazing!

    Loved this for my damaged hair that desperately needed some protein