tap into your strongest, most protected strands with this bond-fortifying set featuring full sizes of the kure strength repair shampoo + conditioner, plus travel sizes of the kure intense strength repair mask + the wizard silicone-free detangling primer.

what is the inner strength | strength repair routine set?

tap into your strongest, most protected strands with this bond-fortifying set featuring full-sizes of the kure strength repair shampoo + conditioner, plus travel-sizes of the kure intense strength repair mask + the wizard silicone-free detangling primer.

who it's for

all hair types 1–4c

why it's special

this damage-defying set is the secret to tapping into your strongest, healthiest-looking strands:

full size! the kure strength repair shampoo + conditioner: this hydrating shampoo + conditioner is packed with vegan proteins + bond fortifying technology that leave hair 2x stronger + with 55% less breakage.*
travel size! the kure intense strength repair mask: this ultra-creamy hair mask significantly hydrates dry, brittle hair while strengthening damaged strands + preventing against future breakage. use as a weekly treatment for 5.6x stronger hair + 82% less breakage.**
travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.

*clinically proven when using shampoo + conditioner together as a system.

**clinically proven, after 1 use.

†clinically proven.

key ingredients

borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
plant butters: vitamin-rich mango butter, borage oil + shea butter.
vegan proteins: vegan proteins: derived from quinoa + provides keratin-like benefits to the hair.
bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.

full ingredients

the kure strength repair shampoo:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure strength repair conditioner:

water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense strength repair mask:

water/aqua/eau, cetearyl alcohol, cetyl alcohol, isopropyl myristate, behentrimonium chloride*, dimethicone, glycerin, panthenol, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, tocopheryl acetate, cetrimonium chloride*, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, isopropyl alcohol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:

isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum

how to use

the kure strength repair shampoo:

massage a quarter-sized amount of the kure shampoo through wet hair focusing on the roots.
rinse.
squeeze excess water out of hair.

the kure strength repair conditioner:

apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
leave on for 2-3 minutes.
rinse thoroughly.

the kure intense strength repair mask:

gently massage mask through hair from roots to ends.
leave on for 10 minutes, then rinse.

the wizard silicone-free detangling primer:

evenly mist throughout damp hair from mid-lengths to ends.
lightly detangle with fingers or wide-toothed comb.
air dry for natural texture, or blow dry for a smooth finish.

Sustainability

FAQs

is the kure collection color safe?

yes! this collection is suitable for color-treated hair.

is this safe for keratin, brazilian, or other chemically-treated hair?

yes! this set is suitable for keratin, brazilian, or other chemically treated hair.

is this set cruelty-free?

yes, all amika products are cruelty-free.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

inner strength strength repair routine set

inner strength strength repair routine set

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inner strength

strength repair routine set

inner strength

strength repair routine set