forget frizz
anti-frizz shampoo

FG icon
4.7
Rated 4.7 out of 5 stars
292 Reviews

forget frizz
anti-frizz shampoo

FG icon
4.7
Rated 4.7 out of 5 stars
292 Reviews
    • 275 ml / 9.2 oz
    • 1 L / 33.8 oz

kind + clean

to verify our credibility around our sustainability efforts, we're partnering with Provenance®️ LEARN MORE

The Strand
4.7
Rated 4.7 out of 5 stars
Based on 292 reviews
Reviews Summary
customers say: this shampoo effectively tames frizz and makes hair smoother, especially in humid conditions. Many reviews mention the pleasant scent and how it leaves hair soft and manageable. While most find it helps with humidity-related frizz, some note it can feel heavy on certain hair types. Frequent comments address its effectiveness when paired with matching conditioner. Reviews are mixed on the new formula, with some preferring the previous version.
Write a Review (Opens in a new window)
292 reviews
  • SB
    Sydney B.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/22/26
    No frizz

    Wow! I have wavy gray hair and this smoothed out my unruly waves without being greasy. 10/10!

    Was this helpful?
  • TE
    Tracey E.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/21/26
    Bye Bye Frizz

    Love this product, not heavy or greasy, smell is amazing and the product is great. Lots of compliments

    Was this helpful?
  • LD
    Lisa D.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/20/26
    Forgot Frizz Shampoo

    Love this shampoo! My hair feels super clean when I wash my hair! Lathers up nice. You don’t need a lot. A little goes a long way. The scent is amazing!

    Was this helpful?
  • AS
    Amanda S.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) No
    Rated 5 out of 5 stars
    1/19/26
    Love it!

    Love the way it cleans my hair and keeps the frizz at bay! New fave.

    Was this helpful?
  • MK
    Marlena K.
    Verified Buyer
    I recommend this product
    What is your hair type? wavy (2a-c)
    Was this review incentivized? I received something in exchange for this post (free product, payment, sweeps entry) Yes
    Rated 5 out of 5 stars
    1/18/26
    Shampoo

    Makes my hair fabulous. Love how gently it cleans my hair.

    Was this helpful?
Show More